The Bike Design Project

Five Teams. Five Cities.
The Ultimate Urban Utility Bike.

The Bike Design Project is an independent innovation platform for the urban utility bike. We’ve partnered high-level design firms with American bicycle craftsmen to collaboratively develop the next-wave urban bike. Five teams from five cycling-centric cities are competing to concept, create and champion their unique vision of tomorrow’s bicycle for the everyday rider. The results will redefine the category and have the potential to reshape urban mobility itself.

A Better Bike – Every Day

The two-wheeled revolution isn’t going to roll out on niche or specialty bikes. It’s going to be born on the streets, and it will be spread by the urban rider.

Most people want to lead healthier, more sustainable lives, yet they don’t consider themselves “cyclists”. The Bike Design Project is aimed at these citizen riders – inciting the creation of new bike designs that meet their everyday needs and provide a better transportation experience.

The New Development Model

It’s a new era in product development. Today, when people aren’t satisfied with what the market offers they can independently create the products they want to see. The Bike Design Project is part of this movement – working outside the system to spark innovation and create a new generation of useful bicycles.

Building it Real

This competition isn’t on paper. Each team is developing a fully functional, road-tested prototype. High design and deep craft combine to create a very real and viable end product.

From Competition to Production

Through our innovative partnership with Fuji Bikes, the winning bike design will move from concept to production, arriving at bike shops in 2015.

We’ll be giving away three of these bikes along the way to the reveal date for the five designs, so stay connected with us on Instagram, Facebook, and Twitter for details.

You Decide the Winner

This competition is about creating a bike that you’ll want to ride daily, so you’re choosing the winner.  Everyone gets a vote – pick the bike you want to see go from concept and design to retail availability.

The Bike Design Project

Follow our teams through their design and prototype process via our media partner, Fast Company.

Each month, Fast Company’s Co.Design and Co.Exist will showcase The Bike Design Project team diaries. Get an insider’s view of each team’s ideation and development approach as they work to further their individual designs.


See the brief that the teams are working from.